College for Creative Studies | Studio Project | Sep 6 - Dec 10, 2023Mind Cruise Mode
Crafting a driving Mode that turns your commute into a refuge for idea retention amidst today's digital information overload. It safeguards your ideas from getting lost, accompanying you during commutes to foster deep learning and achieve real-world experience.
OpportunityUX Research
Neo Luxury
involves exploring experiences for self-growth, prioritizing emotions and experiences over materialism, and sharing digitally for collective experiences.
Core values :
knowledge, access, community
ProblemStatistics
69%
of Americans have experienced FOMO, with social media being a significant trend.(Soruce: 2023 Holistic SEO)
68%
of global adults feel overwhelmed by the bombardment of information and infotainment in digital media. (Source : Ford Motor)
73%
of heavy social media and digital realm users report feelings of loneliness, compared to 52% of light users. (Source: WGSN)
Target GroupUser Personas
System DesignProcess Map
UX ConceptStory Board
InterfaceInteraction Design
Learning PhaseMood Board
Learning PhaseInterface Design
Mind Priming PhaseMood Board
Mind Priming PhaseInterface Design
Head Unit
Instrument Cluster
InterviewInitial Usability Test
The aim of the test was to gather insights into users' perspectives on interface interactions and navigation ease. Additionally, it sought to assess the priming mode's effectiveness in fostering a sense of calmness and focus among users.
