”Food Insecurity is the limited or uncertain availability of nutritionally adequate and safe foods, or limited or uncertain ability to acquire acceptable foods in socially acceptable ways. ” USDA
Embarking on a comprehensive trend analysis to acquire profound insights into the prevalent challenges linked with food insecurity across various domains, with the primary objective of understanding the underlying problems.”
” North America leads the Ready-to-Eat Food Market, fueled by increasing demand for convenient meals and baked goods due to busy lifestyles.”
Description:
Lack of time to buy healthy ingredients and cook homemade food drives families to turn to fast and processed foods. Also, they buy large packages for long-term consumption from chain stores causing wasting food.
Contributing Factors:
Scale of the problem:
Due to the increasing cost of living during 2023, the purchasing power of families may be decreased, which would be a problem for families who buy prepared food. It drives them to purchase low-quality foods.
The target group is families who face time constraints due to their long working hours and need help preparing healthy meals daily. They may also need help managing their household inventories, leading to food waste and expired items.
Description:
A phone application can help families to manage their inventories at home and gives them easy and healthy recipes based on the expiration date of the ingredients.
Competitors:
Scale of the Opportunity:
It could be considerable, given the number of busy families who could benefit from it and the growing interest in healthy eating and sustainability.
Inventories Management
No Waste
Smart Shopping List
Ethnic Food Substitution